Levi's expands in Venezuela with a new flagship store in Caracas

The American denim house marks the 150th anniversary of the 501® with a renewed boutique at Centro Sambil Chacao, featuring Tailor Shop personalization.

Caracas, May 30, 2023. Levi's Venezuela celebrated the opening of a new store concept at Centro Sambil Chacao (Chacao), aligned with the brand’s pillars of authenticity, self-expression, and more sustainable fashion choices. The milestone coincided with global commemorations for 150 years of the iconic 501®.

“The 501® remains a blank canvas for self-expression—across decades and cultures.” — Levi's, anniversary storytelling around the 501®

The boutique highlights an on-site Tailor Shop experience so guests can personalize denim and give garments a second life with patches, pins, chains, buttons, and other details. The inauguration brought together media and digital creators for an afternoon focused on styling and customization.

Tailor Shop and self-expression at the heart of the floor

From its origins with miners and cowboys to becoming one of the world’s most influential jeans, the 501® inspired Levi's global campaign “The Best Story Ever Worn,” inviting wearers to celebrate their own narratives through denim.

• New Levi's concept store at Sambil Chacao (May 30, 2023), with Tailor Shop personalization
• Opening framed within worldwide celebrations for 150 years of the original 501®, Levi's signature five-pocket jean
• Grupo Bennu connects Levi's with shoppers across Venezuela and the Caribbean alongside its wider brand portfolio

Levi Strauss & Co. is a publicly traded American company globally recognized for the Levi's denim brand. Visit levi.com and Grupo Bennu retail locations for the latest collections.